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Amazon vs Flipkart vs Myntra vs Ajio: Which Platform Should New Sellers Choose in 2025?

  • Writer: Prerna K
    Prerna K
  • Aug 27
  • 4 min read

Every Indian entrepreneur dreams of seeing their products reach thousands maybe lakhs, of buyers searching online. But with so many ecommerce platforms fighting for attention, new sellers face a critical question: Where should I launch first - Amazon, Flipkart, Myntra, or Ajio?


Imagine investing time and money into your brand, only to pick a platform that mismatches your audience or drains your margins with hidden fees. Worse, uploading the wrong kind of images can get your listings buried or even rejected by strict algorithms. It’s enough to derail even the most passionate startup founder.


This comprehensive 2025 (Amazon vs Flipkart vs Myntra vs Ajio) guide will help you pick with confidence. We compare fees, categories, audiences, and photo requirements (with pass/fail image examples and a clear summary table). You’ll also find starter budget calculations, creative tips, internal links to actionable service guides, and a downloadable “Platform Picker Worksheet” to help you get started.

Tablet in hands displaying product images: floral sneakers, green bottle, honey jar, woman smiling. Text: These brands enhanced listings.

Audience & Core Differences


Amazon India: The All-Rounder

  • Audience: PAN-India, all ages, all socioeconomic classes

  • Top Categories: Electronics, essentials, books, apparel, beauty, home

  • USP: Massive reach, best logistics, fast scaling


Flipkart: Mass Market & Value-Driven

  • Audience: Tier 2/3 shoppers, families, youth, value-seekers

  • Top Categories: Mobile phones, fashion, electronics, home

  • USP: Deep-discounting, “Big Billion Days,” bundled deals


Myntra: India’s Style Hub

  • Audience: Fashion-conscious, urban youth, millennials/GenZ

  • Top Categories: Apparel, footwear, accessories, beauty

  • USP: Curation, trends, influencer tie-ins, strict style mandates


Ajio: Premium Fashion Challenger

  • Audience: Urban millennials, Gen Z, luxury/weekend shoppers

  • Top Categories: International, streetwear, Indian designer brands, footwear

  • USP: Premium curation, Reliance-backed, private labels, deep discounts


2025 Seller Fees & Commission Breakdown

Platform

Referral Fees

Fixed/Closing Fee

Other Charges

Typical Seller Costs

Amazon

3-17%, avg. 8%

₹5-60/order + Shipping

GST, Ads, Returns

8-15% of sale price

Flipkart

4-22%

₹15-50/order + Shipping

Payment facilitation

10-18% of sale price

Myntra

8-20%

₹20/fulfilled order

Onboarding, RTO, Branding

15-22% of sale price

Ajio

15-25%

₹20-40/order

High onboarding, GST

18-28% of sale price

Tip: Always account for GST and platform-run promotions, which may reduce take-home margins.

Product Image Specifications - Platform Comparison

Platform

Main Image Rules

Additional Images

360/Lifestyle Usage

Pass/Fail Visuals

Amazon

White BG, 85% coverage, no text/logos

Up to 8, infographics, plain or lifestyle allowed

360 accepted, lifestyle highly recommended for D2C

Pass: sharp, white BG. Fail: logo/text, props blocking product

Flipkart

White/light BG, 80% product

Up to 5, front/back/close-up

Lifestyle optional, 360 emerging

Pass: clean solo object. Fail: busy/low-res BG

Myntra

Styled, model/ghost mannequin, strict retouch

4-8, studio shots, flatlays, lifestyle a must

360 rare, stylized gallery essential

Pass: fashion-mag standard. Fail: amateur phone click

Ajio

Flat/styled lay, premium white BG, strict edit

6-9, creative angles, story emphasis

360 accepted in premium, lifestyle powers conversions

Pass: creative, on-brand. Fail: cluttered/unprofessional

Phone displaying a decorative setup with a gold leaf, candle, and books. Green background and "#1 Best Seller" Amazon badge visible.

What Types of Images Work Best?


  • Amazon: Hero image on a pure white background, + lifestyle (showing use in real life), infographic (feature callouts) and optional 360 for major categories.

  • Flipkart: Similar to Amazon but more forgiving; clean, crisp basic shots are enough for essentials—add lifestyle for fashion/home to cut through the noise.

  • Myntra: Models or styled mannequins are non-negotiable in fashion. Follow trends, invest in pro retouching, create lookbook-style galleries.

  • Ajio: Creativity + premium finish rules. Story-driven images, flat lays, bold styling. Lifestyle/360 is a conversion booster in menswear, shoes, and designer picks.


Explore these guides for expert photo hacks:


Starter Budget Calculator (2025)


  • Amazon Starting Out: ₹15,000–₹25,000 (10–15 SKUs, catalog + white Background shoot, basic ads, logo)

  • Flipkart: ₹12,000–₹20,000 (5–10 SKUs, minimal lifestyle)

  • Myntra: ₹25,000–₹50,000 (models, advanced retouch, pro lighting, branding)

  • Ajio: ₹22,000–₹45,000+ (creative styling, retouching, on-brand editing)

Want ROI math per category? See the full ROI Impact Report 2025.

When Should You Add 360° or Lifestyle Photography?

  • 360 degree videos: Best for shoes, handbags, home décor—high-competition categories on Amazon/Ajio.

  • Lifestyle photos: Must for Myntra, Ajio, and D2C/Niche Amazon. Add for any premium or new-to-market product to build trust instantly.


Downloadable: Platform Picker Worksheet

Want a step-by-step worksheet to score which platform fits your product, margin, and ambition?


FAQ - Amazon vs Flipkart vs Myntra vs Ajio


Can I reuse the same photos across platforms?

Technically, Amazon and Flipkart both allow pure white background images for hero shots, but Myntra and Ajio demand different creative and styling standards. Ideally, build a modular shoot plan - one core set + stylized/lifestyle for fashion platforms. The Pen Tool Design Inc. offers pack shots for multiple marketplaces at affordable prices.

Do I need models for Myntra?

Yes. For most apparel, jewelry, and accessories, Myntra expects model shots or high-quality ghost mannequin photos as a baseline. Avoid phone-taken images—they are almost always rejected.

Does 360 degree photography work on Amazon India?

Yes, Amazon India allows 360-degree spins for select categories, especially shoes, bags, electronics, and homeware. Buyers engage more with spins, plus they cut returns by setting clear expectations. The Pen Tool Design Inc. provides best 360 degree spin for all product categories.

Who handles onboarding for each platform?

Amazon/Flipkart provide self-serve onboarding. Myntra/Ajio require approvals, brand book, sample images, and sometimes even in-person verification.

How much does onboarding cost?

Amazon/Flipkart: ₹0–₹1,000. Myntra: ₹5,000–₹15,000 (sometimes brand promotions/brand stores extra). Ajio: ₹10,000+, more for premium segments.

Where do I find expert guides for platform-specific photography?


Ready to turn your product into a best-seller? Explore our Amazon and lifestyle photography services, deep-dive into 360° shoots, or connect for a 1on1 strategy consult at +91 9958592500. Your ecommerce journey starts here!


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