Amazon Photography Rules 2025: A Visual Guide for Delhi Sellers
- Prerna K
- Aug 26
- 4 min read
When it comes to selling on Amazon, your product photo isn’t just an image—it’s the entry ticket to your customer’s trust. In 2025, Amazon has tightened its photography rules more than ever, and Delhi sellers are feeling the heat.
From white background requirements to lifestyle images that show “context of use,” a single mistake can cost you product rejection, delayed listing, and lost sales. Yet here’s the truth: while many sellers skim the guidelines, Amazon’s system has become sharper at auto-detecting non-compliance.
This guide isn’t another generic checklist—it’s a visual rulebook designed for Delhi sellers. We’ll decode Amazon’s 2025 photography rules, show you what passes and what gets flagged, and even help you plan logistics, props, and budgets right here in NCR.
Why Amazon Photography Rules Matter in 2025
Stricter Auto-AI Rejections: Amazon now uses advanced AI to scan your photos before listings go live.
Market Saturation in Delhi: With thousands of new Amazon sellers in NCR alone, photography is no longer optional—it’s your only competitive edge.
Customer Trust: Research shows that 75% of buying decisions are based on product photos alone (Nielsen, 2024).
Think of Amazon as your exam board. Your product photos are your answers. If they don’t meet the rulesheet, your paper isn’t even marked.
Amazon’s 2025 Core Image Rules (Explained Visually)
Amazon’s official documentation (Seller Central, Jan 2025 update) lists dozens of points. Let’s break them into 5 big rules Delhi sellers must never ignore:
1. Pure White Background (Rule: RGB 255,255,255)
Pass Example: A handbag shot on crisp white, no shadows bleeding.
Fail Example: White wall with texture, grey tints, or flooring edges visible.
Fix: Many local photographers still use off-white paper rolls. Insist on studio-grade white sweeps + digital cutout.
At The Pen Tool Design Inc., we use USA made Savage Seamless Background Paper bought directly from authorized company in India . A high-quality, non-reflective paper used to create smooth, even backdrops for studio photography. It is the industry standard for professional photographers.
Stating Dimensions for Amazon Photography. Photography- The Pen Tool Design Inc.
2. Product Fill ≥ 85% of Frame
Pass Example: Sneakers centered, filling the frame edge-to-edge.
Fail Example: Small object floating in too much white space.
Tip: Amazon scanners flag extra whitespace. Ask your studio for tight crop guides.
3. No Text, Logos, or Watermarks
Pass Example: Clean cookware photo.
Fail Example: Adding “100% Stainless Steel” text on the image.
Mistake: Many sellers ask editors to “highlight features” on the main image—this is a guaranteed rejection. Invest in extra shots and turn them into Infographics for Amazon listing.
4. True-to-Product Colors
Pass Example: Blue T-shirt photographed under daylight LED.
Fail Example: Yellow tint because of tube lights or poor editing.
Fix: Beware of cheap edits, color mismatches lead to high returns and bad reviews.
5. Lifestyle & Infographic Images Allowed (Secondary Slots)
Main image: Rule-bound, white background only.
Secondary images: You can showcase size, use, or context.
Hack: Focus on creative photography for Amazon listings.
Side-by-Side: Rule Compliance vs. Rule Violation
Here’s how Amazon sees your listing:
Rule | Correct (Pass) | Incorrect (Fail) |
|---|---|---|
White Background | Seamless digital white | bedsheet / chart paper |
Product Fill | Bag covering 90% frame | Bag floating small in center |
Logo-Free | Plain photo | Seller logo at bottom |
True Colors | Red lipstick looks red | Orange hue from edits |
Lifestyle Use | Mug placed on desk | Mug edited into stock photo |
The Cost of Getting it Wrong
Imagine this: you’ve spent ₹50,000 on inventory of handbags. You upload your listing, but Amazon flags the main photo. Days lost. Ads paused. Competitors take over your slot.
On the other hand, a compliant, polished image gets approved instantly. Your product goes live, ads run, and within 48 hours, sales start flowing.
Photography is not a cost, it’s the cheapest insurance for your listing’s success.
Amazon’s Official Rulebook
For sellers who want the official text:
We don’t just “interpret” rules—we cross-check every deliverable with Amazon’s own documents.
At The Pen Tool Design Inc., we help Delhi and NCR sellers avoid rejection, save time, and launch faster with Amazon-approved photography.
Explore our Amazon Photography Services in Delhi
Or call +91 9958592500
Downloadable Resource
Free Budgeting Checklist for Delhi Sellers
We’ve created a 1-page checklist you can download that covers:
Main Image Rules
Additional Image Rules
Prohibited Practices
Download Checklist (PDF)
Don’t let a bad photo block your Amazon journey. Get compliant. Get noticed. Get sales.
FAQ - Amazon Photography
Q1. What are the main changes in Amazon product photography rules for 2025?
Amazon has tightened clarity, size, and background requirements, emphasizing high-resolution, zoomable images with pure white backgrounds. Lifestyle and infographics are now strongly recommended for higher ranking.
Q2. Can I still upload lifestyle images along with the main product image?
Yes. Lifestyle images are not only allowed but encouraged. They help demonstrate real-world usage and increase buyer trust, as long as they do not contain watermarks or misleading props.
Q3. What happens if I don’t follow the new rules?
Non-compliance may lead to listing rejection, suppressed product visibility, or in some cases, account suspension. Strict adherence protects your brand and boosts discoverability.
Q4. How can Delhi sellers find professionals who know these rules?
Look for studios specializing in Amazon product photography in Delhi NCR. Experienced photographers understand Amazon’s evolving guidelines and create visuals that convert. The Pen Tool Design Inc. is the best photography partner for Amazon Photography, with over 10 years of experience as Amazon authorized photography partner. We have zero rejection rate with fastest photo approvals.
Q5. Do these rules apply only to Amazon India sellers?
No. These rules are global, ensuring consistent product quality across marketplaces. However, Delhi-based sellers must also adapt to regional buyer preferences while staying compliant.
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